No Place In Radio For Syrupy Sentimentality

People don't understand what it takes to preserve shareholder value. We have to allocate our capital and human resources in the most efficient manner possible. Put another way, in times of falling revenue, we regrettably must lop some heads off. So it was with a bit of dismay, and a smidge of contempt, that I read this letter to the editor to The York (Pennsylvania) Daily Record.

Cumulus clouds radio sunshine
04/07/2010

My daughter and I were so disturbed to read in your paper that WSOX fired Mad Dog. Nothing against Dave, we adore him, but we believe that it was a terrible decision to remove Mad Dog from the morning program. We are fans through listening, but we have also participated in some of the fundraising events that Dave and Dog have been a part of, and it is a sad day in the community when such a warm and generous spirit loses an outlet to share that generosity.

I guess one could say Cumulus has, ironically, made it a cloudy day in York. We are asking for a boycott of the station, and have been fairly successful so far in getting folks to change the station. Hopefully a lesson will be learned. You want us to listen to you, we want you to listen to us.

RUTH GEESEY
WINDSOR TOWNSHIP

http://www.ydr.com/opinion/ci_14836711

Waaaa!!! You took my morning show!!You just don't get it, Ruth, and at the same time, I'm so smart it's like having an large hard drive in my head. But then, that's why you're slumming it in York and I'm living large in Atlanta.